An internationally established licensing agency based in Barcelona.
Offering full service to licensees and brand owners around the world. |
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With 1.3 million followers across Instagram and social media, TVBOY is a global phenomenon. Based in Barcelona but hailing from Milan, this celebrated graffiti artist has brought a fresh, vibrant twist to urban art. Known for his powerful themes of love, peace, and inclusivity, TVBOY’s work bridges classic art with modern messages, inspiring audiences everywhere with a positive outlook on today’s world.
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As one of the world's leading exponents of the Neo Pop Street Art movement, his contemporary and provocative style has positioned him as one of the most prominent artists of his generation.
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Up to 70 works by TVBOY, including original paintings on canvas, installations and street art photographs, occupied different spaces in the Disseny Hub, interacting with the building's architecture. The works revolved around the four themes that characterise TVBOY's work and which were presented as the project's thematic itineraries: love, power, heroes and the history of art.
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TVBOY’s unique vision has caught the eye of major brands—Cupra, Timex, Hublot, and more have collaborated with him, pairing his bold creativity with global campaigns. As a gallery artist, he often exhibits alongside icons like Banksy and Basquiat, bringing street art to the fine-art stage. His close connection with FC Barcelona (both the men’s and women’s teams) and presence at events like the Ballon d’Or Gala in Paris show his strong ties to the sports and art worlds alike.
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As part of his collaboration with CUPRA, TVBOY has transformed CUPRA’s garages into vibrant, moving exhibitions with his signature street art. These "garage takeovers" are immersive installations, blending the brand’s bold aesthetics with TVBOY’s iconic artwork to create a dynamic fusion of automotive design and urban art. The exhibitions travel to key locations, inviting visitors to experience CUPRA’s spirit of rebellion and creativity firsthand.
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| The exhibition included some of the artist's most outstanding works, such as portraits of FC Barcelona footballer Alexia Putellas and singer Rosalía. In addition, on this occasion, and to celebrate Valentine's Day at CASA SEAT, Garage Takeover also brought together some of the pieces in which love is the protagonist, such as the contemporary reinterpretation of the myth of Cupid. |
TVBOY's presence at the UN
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TVBOY 's presence at the UN is also a celebration of the influence of Italian street art on a global scale. Italian urban art has, in fact, transcended local boundaries, coming to dialogue with a vast and international audience, and the UN headquarters is perhaps the most representative place to witness this encounter between art and social issues. This is an important step for TVBOY and for Italian contemporary art, which once again demonstrates its ability to innovate, excite and raise awareness, remaining faithful to its mission of representing the most pressing issues of our time this time from Street Art is Female exhibit at UN’s headquarters in New York. |
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| TVBOY's journey exemplifies the transformative power of art to inspire, challenge, and connect across cultures. From the streets of Barcelona to global stages like the UN and collaborations with iconic brands, his work transcends traditional boundaries, blending creativity with meaningful commentary on contemporary issues. Through his bold vision and innovative spirit, TVBOY continues to redefine the role of street art in shaping modern culture. |
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